Pricing & upgrade path
Start where you are. Grow from there.
Launch a one-page site for $995, grow it a page at a time, and put everything you’ve spent toward a full site when you’re ready. Or start at twenty pages and be found from day one.
- Starter
- $995
- Essential
- $2,500
- Care from
- $70/mo
Every step counts toward the next.
- Step 01Starter$9951 page
Launch fast with one strong page.
- Step 02+ SEO plan$150–300/mo+1 to 3 pages / mo
Grow a page at a time while you learn what brings calls.
- Credit appliedStep 03Essential$2,500~20 pages
Pages you already paid for are credited.
- Credit appliedStep 04System$4,000+ integrations
Your Essential investment carries forward.
- Credit appliedStep 05Premierfrom $5,000custom app
Portals, dashboards, and platforms.
See what you’ve already paid for.
Your $995 Starter fee is credited in full. Each page added since is credited at $90.
A one-page site gets fewer calls. That’s okay — if you plan to grow.
Search engines match pages to searches, so more focused pages mean more chances to be found. On Notary By Ella, the neighborhood pages bring in 56% of search clicks — more than the homepage.
One page can rank for your name and your main service. Everything else someone searches for has to be squeezed in or left out.
- About
- Contact
- Reviews
- Services
- Service A
- Service B
- Service C
- Service D
- Service E
- Service F
- Neighborhood 1
- Neighborhood 2
- Neighborhood 3
- Neighborhood 4
- FAQ
- Pricing
- Guide 1
- Guide 2
- Guide 3
A page for each service, each neighborhood, and each common question gives Google a precise match for many more searches — so more of the people looking for you actually find you.
Choose Starter if…
You need to be online now, $2,500 feels like too much risk today, and you’re happy to grow into search visibility month by month.
Choose Essential if…
You want to rank for your services and neighborhoods quickly, and every month without those pages is a month of calls going to a competitor.
One-time builds.
A focused one-page site for organizations that need a professional web presence without a full website.
- One professionally designed page
- Mobile-responsive design
- Contact form
- Essential SEO setup
- Fast turnaround
A credible, accessible website designed to turn interested visitors into qualified inquiries.
- Custom multi-page website optimized for local search and conversions (typically around 20 pages)
- Built and audited against WCAG 2.2 Level AA; accessibility report included
- Structure and content strategy based on what your customers actually need and search for
- Secure hosting, SSL, and monitored backups during development and launch
- Local SEO and conversion tracking
- Easy content editing with training
Everything in Essential, plus automation and integrations that make your organization work better.
- Everything in Essential
- Integration with scheduling, CRM, practice management, donor, or other business systems
- Custom online forms, intake, booking, or data workflows
- One automated workflow for reminders, follow-up, routing, or another key process
- HIPAA-ready architecture and BAA-supported services where applicable
- Performance and workflow review
Custom applications and digital platforms built around how your organization actually works.
- Custom web applications and client or customer portals
- Dashboards, directories, marketplaces, and internal tools
- Authentication, permissions, and database-driven functionality
- AI and workflow automation
- Complex integrations and data workflows
- Custom architecture and functionality
- Deployment, analytics, and technical documentation
Extend your digital system to iPhone and Android with a mobile experience built around your customers and workflows.
- iOS and Android app development
- Shared backend and data with your existing web platform where appropriate
- User accounts and authentication
- Push notifications
- Forms, bookings, messaging, payments, or other app workflows
- App Store and Google Play submission support
- Analytics and crash monitoring
Care, hosting, and growth.
Keep your website secure and healthy
- Managed hosting, SSL, and backups
- Security and uptime monitoring
- Software updates and routine maintenance
- Performance monitoring and optimization
- Analytics and conversion monitoring
- Minor content and website updates
Keep your website healthy and your local search presence up to date and improving.
- Everything in Hosting and Site Care
- Search Console and SEO monitoring
- Local SEO maintenance
- Create up to 1 page of content per month as needed for SEO
Expand your search presence with targeted content and a monthly SEO strategy review.
- Everything in Hosting, Site Care & SEO
- Up to 3 SEO-focused content pages per month, as needed (instead of 1)
- Monthly SEO strategy review to identify target searches and prioritize content for the coming month
Ongoing technical leadership and hands-on development without the cost of a full-time technology hire.
- Priority development and technical support
- Website, application, and systems improvements
- Technology planning and recommendations
- Automation and AI opportunities
- Vendor and platform evaluation
- Analytics, SEO, and conversion strategy
- Ongoing technical maintenance and troubleshooting
- Regular review of priorities, performance, and opportunities
Pricing, plainly.
How do upgrade credits work?
When you move from Starter to Essential, your full $995 Starter fee is credited, plus $90 for every page added since. Credit never exceeds the $2,500 Essential price.
Should I start with Starter or go straight to Essential?
If you want the most calls from Google as soon as possible, Essential: twenty focused pages match far more searches than one. If $2,500 feels like too big a first step, Starter gets you online for $995 and an SEO plan grows it — without losing what you’ve spent.
What does an SEO plan add each month?
The $150 plan writes and publishes up to one new page a month as needed; the $300 Premium plan up to three, plus a monthly strategy review of which searches to target next. Both include hosting, site care, and Search Console monitoring.
Do I need a monthly plan?
Every site needs hosting. Hosting and Site Care at $70/month covers hosting, SSL, backups, monitoring, updates, and minor edits. The SEO plans are optional and are how a Starter site grows.
Can I move from Essential to System later?
Yes. System is Essential plus integrations, forms, automation, and HIPAA-ready architecture, built on the same foundation — your Essential site carries forward rather than being rebuilt.
Let’s build something that works for your organization.
Whether you need a stronger website, a custom digital tool, or a reliable partner to manage and improve what you already have, let’s start with a conversation about your goals.
Start a ConversationHave an existing website? Tell us what is working, what is not, and what you would like it to accomplish.