The System site

A website that keeps a confidence.

Everything in Essential, plus automation and integrations that make your organization work better. For practices that collect sensitive information, System adds encrypted forms, a secure staff portal, and a signed Business Associate Agreement.

One-time
$4,000
BAA
Signed
Staff login
2FA
Start a System projectCompare tiers
DR.NYC house-call physician website shown on desktop, laptop, tablet, and phone
Example: dr.nyc
What’s included

Essential, plus the machinery behind it.

System connects your website to the way your organization runs — forms, data, workflows, and the security to handle them responsibly.
  1. 01

    Everything in Essential

    The full ~20-page, accessibility-audited, locally optimized website — as the foundation.

  2. 02

    Integrations with your systems

    Scheduling, CRM, practice management, donor databases, or other tools your staff already rely on.

  3. 03

    Custom forms and intake

    Intake, booking, and pre-registration forms designed around your process, with data sent where it needs to go.

  4. 04

    One automated workflow

    Reminders, follow-up, routing, or another repetitive process handled automatically.

  5. 05

    HIPAA-ready architecture

    Encryption in transit and at rest, access controls, and audit logging — with a signed BAA where protected health information is involved.

  6. 06

    Performance and workflow review

    After launch, we review how the system is used and tune what slows people down.

Case study · DR.NYC

Patient messages, handled like they matter.

A house-call physician practice with encrypted patient forms, a two-factor staff portal, an audit trail, and first-party analytics — under a signed BAA.

  1. 1

    Encrypted in transit

    Every form submission travels over TLS from the visitor’s browser to the server.

  2. 2

    Encrypted at rest

    Submissions are sealed before they are stored. The database holds ciphertext; a submission is decrypted only when authorized staff open it.

  3. 3

    Two-factor staff login

    Staff sign in with a password plus a second factor before the inbox or reports are reachable.

  4. 4

    Every access is logged

    Opening, reading, and updating a submission writes an audit record — who, what, and when — so access can be reviewed at any time.

  5. 5

    Signed BAA

    We sign a Business Associate Agreement with the practice, documenting who is responsible for safeguarding patient information.

  6. 6

    Aggregates-only analytics

    The custom dashboard reports traffic and form activity in aggregate, with no event-level drill-down into an individual visitor.

DR.NYC staff sign-in page: “Authorized personnel only. Access is logged.”
DR.NYC staff portal inbox: submissions arrive sealed and are decrypted only when opened.

The DR.NYC staff portal: two-factor sign-in, and an inbox where every submission stays sealed until a staff member opens it.

Custom analytics

Know what’s working, from inside your own portal.

DR.NYC’s traffic and form reports live behind the same two-factor login as the inbox — first-party numbers, reported only in aggregate.
DR.NYC staff portal reports: sessions, page views, phone clicks, external clicks, form starts, form submits, and submit rate.
  1. 01

    Sessions and page views

    Traffic by page and device, over 7, 30, or 90 days.

  2. 02

    Phone and external clicks

    How many visitors tapped to call, or followed a link off the site.

  3. 03

    Form starts and submits

    Where intake begins, how often it’s finished, and the submit rate between them.

  4. 04

    First-party, aggregates only

    Collected first-party and reported only as totals, with no event-level drill-down into any one visitor.

Search results

Climbing toward the top of page one.

Over the last 92 days, DR.NYC’s average Google position improved from about 12.1 to 9.2, and 75% of search clicks landed on pages other than the homepage — the service pages doing exactly what they were built for.

Clicks from Google
810
Search impressions
93,000
Average position
10.8
Pages earning impressions
18
Daily clicks from Google searchJun 25, 2026 – Sep 24, 2026

Source: Google Search Console, last 92 days, web search, figures rounded. Brand and physician-name searches excluded from the query list.

High-demand searches it ranks for

Generic, high-volume searches from people who need a doctor — not people who already know the practice.

  1. 01“doctor on call”#8avg. position
  2. 02“doctor nyc”#9avg. position
  3. 03“call doctor”#7avg. position
  4. 04“call a doctor”#9avg. position
  5. 05“home doctor visits for the elderly nyc”#10avg. position
  6. 06“doctor calls”#7avg. position
Example · Premier · In progress
A11yBird

An automated accessibility testing platform: a free single-page scan, whole-site crawls, findings grouped by component, and scheduled monitoring that flags regressions — with accounts, subscriptions, and a Chrome extension.

See the Premier tier
A11yBird accessibility testing app shown on desktop, laptop, tablet, and phone

Let’s build something that works for your organization.

Whether you need a stronger website, a custom digital tool, or a reliable partner to manage and improve what you already have, let’s start with a conversation about your goals.

Start a Conversation

Have an existing website? Tell us what is working, what is not, and what you would like it to accomplish.